fashion news


Boutique PR agency Mercer Keeble has been appointed by contemporary fine jeweller Zaabel to oversee their press office in the UK.  In addition, Zaabel is also seeking new retailers in the UK and Mercer Keeble will handle any retail and buyer requests.

Based in the USA, Zaabel was founded by design aficionados Hina Israr and Sooryia Tharayil to reflect their creative life force and individual personalities.  Zaabel was conceived as an anti-thesis to traditional jewellery and their mission is to create contemporary, sophisticated jewellery that reflects the multifaceted woman of today.

Zaabel’s collections are inherently delicate, even where the designs are contemporary and more bohemian. Timeless, one-off designs are hand fabricated in gleaming 18kt gold, caressing exquisite gemstones. The brand aesthetics reveal a flair for traditional techniques infused with modern artistic insights. Every piece is unique and is an expression of the glory of exceptional craftsmanship from their master craftsmen who bring the founders’ imagination to life.

There is much more to Zaabel’s jewellery making than simple metal-smithing. Their artisans translate mesmerizing concepts into three-dimensional forms with unrivalled finesse bringing their vision to life with dedication and meticulous expertise. Zaabel jewellery making encompasses fine techniques such as enamelling, gemstone stone inlay, gemstone wrapping and different techniques in setting of gemstones.

Founders Hina and Sooryia add “As designers, the allure of our creations hinge on craftsmanship. While our designs are fuelled by inspirations and are given wings by imagination; craftsmanship expresses the glory of our creations. In fact, Design and Craftsmanship are like Yin and Yang. A delicate balance between the two is required to attain a Masterpiece.”

For more information or to view the full collections please visit the website


Say I Do With Polina Magiy’s Bridal Shoe Collection

Something old, something new, something borrowed, something blue. Shoe designer Polina Magiy has a bridal style for every bride or wedding guest this season.

As a bride, picking out your wedding shoes is no easy task. You must ensure they are comfortable enough to spend all day and night in, beautiful enough to pair with the dress of your dreams and the kind of shoe you will wear and love forever.  

Walking in a pair of Polina Magiy shoes is akin to walking on feathers.  Thanks to her many years of shoe design expertise, alongside detailed research and development, Polina has created the double cushion padding to give you the comfort you need for a long day on your feet, from walking down the aisle to dancing the night away!

The Lilian T-Bar in white (£485) is the perfect bridal shoe – made from sumptuous Italian stain and embellished with sparkling glitter, this classic T-bar also has exquisite detailing on the heel. A truly stunning shoe, it will make any bride feel like a princess on her big day.

The Eva in dark blue (£365) will fit in to your wedding day as both something new and blue; also available in a beautiful pink, it is the perfect shoe for any blushing bride. With a slightly lower stiletto height these will make sure your first dance is an easy affair.

For a slightly more modern take on the traditional wedding shoe, the Eva in silver or turquoise (£450) will add a very chic edge to your special day. With smooth, metallic leather, contrasting piping and a sleek pointed toe and slim stiletto heel, these shoes are not for the shy bride.

Polina also offers a stunning array of shoe options for your bridal party and wedding guests online Polina Magiy’s range is also available to shop from boutiques around the world including in London, Moscow and Limassol.



Sally Keeble


M: 07721 594286                                                                                                

IG: mercerkeeblepr / IG: polina_magiy