This November, Look Mate London and the prestigious Draycott Hotel by Mantis launch an exciting and ambitious new initiative – Socks for Socks.  The scheme, in support of leading homeless charity Glass Door, will see Look Mate donating one pair of extra thick socks specially developed for greater warmth to the charity, with every pair of their new luxury Pearle Cotton socks purchased at The Draycott Hotel.

Designed with five star luxury in mind applying meticulous craftsmanship by second generation sock makers in Armenia, the new sock collection is made from the finest pearle cotton which has been twisted and mercerised to enhance fit and comfort to give a silky, pearly shine.  The socks will be available to buy in 5 different colours and in two sizes.  The on trend colours have been chosen specifically to mirror the rich and luxurious interior of The Draycott Hotel.

As each guest prepares to check out, they will find a pair of socks left in their room with information about the initiative.  Should they wish to keep the socks, guests can quickly and easily add them to their bill and they will be charged £15 on check out from the hotel.   Socks colours will be rotated on a weekly basis and guests can select additional colours and quantities of socks as desired.  After the initial launch at The Draycott Hotel, both Look Mate and The Draycott will continue to actively search for more London hotels to join in a bid to get even greater reach for the initiative.

A passionate Londoner and a philanthropist, Look Mate’s co-founder Vahan Hovhannisyan was for 10 years, The Draycott Hotel’s Company Accountant.  He was able to combine his passion for numbers as well as for environmental issues and for many years led the Green agenda with the hotel wining copious awards praising their environmental action, such as the Gold Award in 2014 and 2016 and the Winner of the Considerate Marketing Initiative of the Year 2014.   It was also at The Draycott Hotel that he first came up with the idea for Look Mate and he sees the scheme as an extension of his legacy.  

The Draycott by Mantis is equally passionate about both local and global issues affecting our world and our society and this collaboration was a natural partnership between businesses that both hold ethics and sustainability close to their hearts.

Melissa Stoman, Operations Director, Mantis adds:

“We are thrilled to be partnering with Look Mate to support this worthwhile cause. As a hotel group Mantis is involved in a number of global conservation initiatives but also understand the importance of tackling issues that affect the local communities around each of our properties.”

Vahan Hovhannisyan, Co-Founder Look Mate London also comments:

“In the industry where everything becomes obsolete, unfashionable or no longer functional very quickly, we strive to create great products that are beautifully designed and made to last longer. This initiative is part of our long-term commitment to support local communities and to promote ethical business decision-making. Glass Door gives shelter changing one Londoner story at the time, an issue we care about”.

As life on the streets becomes even harder during the winter months, with the average person losing up to 10% of heat through the feet, warm socks are vital for those souls facing a cold winter.  The Socks for Socks campaign will launch on 1st November at The Draycott Hotel and customers can also shop the full range online at www.lookmate.co.


About The Draycott Hotel:

The Draycott Hotel by Mantis is proud to be one of the finest hotels in Chelsea, London. The city’s rich history, exciting atmosphere and flair for finery make it the perfect capital city to explore.  Built in 1890 and emanating all the grandeur that is associated with the 19th century.  A sight to behold and renowned in the area, this red-brick Edwardian hotel has been lovingly restored and their 35 luxuriously appointed rooms provide an opulent home away from home for guests. www.draycotthotel.com


Glass Door is a London based charity which partners with churches to provide shelter and support to people experiencing homelessness. Our services are open to all.  As London’s largest emergency winter night shelter, Glass Door provides a safe, warm place to sleep for about 120 men and women every night in winter -- from November to early April. We are able to do this thanks to partnerships with churches across the boroughs of Hammersmith & Fulham, Kensington & Chelsea, Wandsworth and Richmond. Guests of our emergency shelters also receive a hot supper and breakfast in the morning, cooked and served by volunteers. These free services are a life-line to those who would otherwise be sleeping on the street.  www.glassdoor.org.uk



Sally Keeble: 07721 594286


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Source: www.lookmate.co