LOOK MATE LONDON AND LEADING HOTEL THE DRAYCOTT HOTEL BY MANTIS LAUNCH ‘SOCKS FOR SOCKS’ INITIATIVE IN AID OF HOMELESS CHARITY GLASS DOOR

This November, Look Mate London and the prestigious Draycott Hotel by Mantis launch an exciting and ambitious new initiative – Socks for Socks.  The scheme, in support of leading homeless charity Glass Door, will see Look Mate donating one pair of extra thick socks specially developed for greater warmth to the charity, with every pair of their new luxury Pearle Cotton socks purchased at The Draycott Hotel.

Designed with five star luxury in mind applying meticulous craftsmanship by second generation sock makers in Armenia, the new sock collection is made from the finest pearle cotton which has been twisted and mercerised to enhance fit and comfort to give a silky, pearly shine.  The socks will be available to buy in 5 different colours and in two sizes.  The on trend colours have been chosen specifically to mirror the rich and luxurious interior of The Draycott Hotel.

As each guest prepares to check out, they will find a pair of socks left in their room with information about the initiative.  Should they wish to keep the socks, guests can quickly and easily add them to their bill and they will be charged £15 on check out from the hotel.   Socks colours will be rotated on a weekly basis and guests can select additional colours and quantities of socks as desired.  After the initial launch at The Draycott Hotel, both Look Mate and The Draycott will continue to actively search for more London hotels to join in a bid to get even greater reach for the initiative.

A passionate Londoner and a philanthropist, Look Mate’s co-founder Vahan Hovhannisyan was for 10 years, The Draycott Hotel’s Company Accountant.  He was able to combine his passion for numbers as well as for environmental issues and for many years led the Green agenda with the hotel wining copious awards praising their environmental action, such as the Gold Award in 2014 and 2016 and the Winner of the Considerate Marketing Initiative of the Year 2014.   It was also at The Draycott Hotel that he first came up with the idea for Look Mate and he sees the scheme as an extension of his legacy.  

The Draycott by Mantis is equally passionate about both local and global issues affecting our world and our society and this collaboration was a natural partnership between businesses that both hold ethics and sustainability close to their hearts.

Melissa Stoman, Operations Director, Mantis adds:

“We are thrilled to be partnering with Look Mate to support this worthwhile cause. As a hotel group Mantis is involved in a number of global conservation initiatives but also understand the importance of tackling issues that affect the local communities around each of our properties.”

Vahan Hovhannisyan, Co-Founder Look Mate London also comments:

“In the industry where everything becomes obsolete, unfashionable or no longer functional very quickly, we strive to create great products that are beautifully designed and made to last longer. This initiative is part of our long-term commitment to support local communities and to promote ethical business decision-making. Glass Door gives shelter changing one Londoner story at the time, an issue we care about”.

As life on the streets becomes even harder during the winter months, with the average person losing up to 10% of heat through the feet, warm socks are vital for those souls facing a cold winter.  The Socks for Socks campaign will launch on 1st November at The Draycott Hotel and customers can also shop the full range online at www.lookmate.co.

 

About The Draycott Hotel:

The Draycott Hotel by Mantis is proud to be one of the finest hotels in Chelsea, London. The city’s rich history, exciting atmosphere and flair for finery make it the perfect capital city to explore.  Built in 1890 and emanating all the grandeur that is associated with the 19th century.  A sight to behold and renowned in the area, this red-brick Edwardian hotel has been lovingly restored and their 35 luxuriously appointed rooms provide an opulent home away from home for guests. www.draycotthotel.com

ABOUT GLASS DOOR:

Glass Door is a London based charity which partners with churches to provide shelter and support to people experiencing homelessness. Our services are open to all.  As London’s largest emergency winter night shelter, Glass Door provides a safe, warm place to sleep for about 120 men and women every night in winter -- from November to early April. We are able to do this thanks to partnerships with churches across the boroughs of Hammersmith & Fulham, Kensington & Chelsea, Wandsworth and Richmond. Guests of our emergency shelters also receive a hot supper and breakfast in the morning, cooked and served by volunteers. These free services are a life-line to those who would otherwise be sleeping on the street.  www.glassdoor.org.uk

 

PRESS:

Sally Keeble: 07721 594286

sally@mercerkeeblepr.com

T: @mercerkeeblepr / @lookmate_london

Instagram: mercerkeeble / lookmate_london

W: www.mercerkeeblepr.com

 

Source: www.lookmate.co

Introducing A New Concept in Portuguese Wine Tasting – One Hour Wine – 14 Regions … 342 Varieties … One Hour

Visitors to Portugal will know that this fantastic country offers some of the most interesting food in Europe, and produces amazing and unusual wines. But whilst most restaurant menus will come with an English translation of the dishes, the wine list never does. 

What do you do if you don’t know your Aragonês from your Tinta Roriz?*  Newcomers to Lisbon may well find themselves confused by an unpronounceable or unfamiliar wine list or poleaxed by the Portuguese language.  Portugal has more than a dozen distinct wine producing regions and an incredible diversity of wine styles - not to mention a huge number of unique and fascinating grape varieties. Unsurprisingly, the Portuguese make some of the finest and most interesting wines in the world. But it's never been easy to navigate a national wine list this extensive.  Until now…

An exciting new concept in wine tasting, One Hour Wine, which launches this month, provides the answer to decoding a Portuguese wine list.  Unlocking the secrets to the wonderful world of Portuguese wine, viticulturist and skilled winemaker Miles Edlmann takes you on a one hour guided tasting tour of Portuguese wines from one end of the country to the other, via the Islands; from the Algarve to Vinho Verde.  In just one hour you can discover how to read a wine list like an expert, learn which regions and grape varieties you like most, from Alfrocheiro to Zé do Telheiro, and match the wine perfectly with the food on the menu. 

One Hour Wine runs a series of pop-up wine courses in Lisbon and beyond, all of which include professionally guided tastings of key wines, that will tell you everything you need to know about Portugal's fascinating wine culture and turn you into an instant expert.

The One Hour Wine interactive, stand-alone wine course provides you with all the tools you need in order to know exactly what to expect from any bottle.  In short, One Hour Wine teaches you how to read a wine list like a local.  This unmissable experience uses slides, film, handouts and plenty of wine tasting (of course) to focus on three main areas:

·       Discover Portugal's 14 wine producing regions and their different wine styles.

·       Understand the star grape varieties from each region, and what they contribute to a wine's identity.

·       Suggested food and wine pairings for popular dishes.

Obviously, it's not all talk - questions are very much encouraged.  During the course you will also taste and discuss a range of wines specially chosen to illustrate key characteristics of the grapes and regions, guided by your professional winemaker (who may even have made some of these amazing wines himself!).

“Miles really knows the vineyards, grapes and wines of Portugal. His attention to detail is second to none. He is passionate about his subject, communicating his considerable knowledge with eloquence and enthusiasm. You are sure to learn about Portuguese wines from Miles.”

Richard Mayson – author Port and the Douro, Madeira: the Islands and their Wines, The Wines and Vineyards of Portugal, www.richardmayson.com

“There is no one better equipped to paint the Portuguese wine picture for you than Miles.  A great raconteur, palate and technical wine specialist, he will be happy to share his vast knowledge with one and all, leaving his charges with a complete picture of Portuguese wine culture and its vinous landscape.”

Matthew Jukes – Daily Mail, MoneyWeek, www.matthewjukes.com

“Miles has an incredible knowledge of Portugal’s wine regions and its wines. He is also an excellent communicator and often approaches his subject from unusual and humorous angles, but he is always extremely well informed and intelligent.”

Paul Symington – Decanter Man of the Year

A One Hour Wine session starts from €20 per person.  For upcoming events in Lisbon and to sign up for your place visit the website at http://www.onehourwine.pt.  

One Hour Wine also offers private events for groups which can be tailored to your exact preferences.  Whether you wish to explore a particular style of wine or grape, or focus on and even compare specific regions or varieties, Miles can create a unique, personalised experience to satisfy the most curious of wine buffs.  A One Hour Wine session also makes an ideal addition to a private dinner party, birthday or pre-wedding celebration, for hen and stag weekends and for corporate entertaining, including away days and team building events.  One Hour Wine can also come to you – anywhere in Portugal.**

To learn more and book your place visit http://www.onehourwine.pt.

*BTW - it is the same grape variety, of course! Aragonês in the south, Tinta Roriz in the north and also known as Tempranillo across the border in Spain.

**At additional cost.

 

ABOUT MILES EDLMANN: 

Miles Edlmann has lived in Portugal all his life, where his family has been growing grapes and making wine for over 150 years. He studied viticulture at the University of Adelaide, where he graduated top of his class, and then stayed on to qualify as a winemaker too.

Since then he has amassed nearly 20 years of top-end experience in the Portuguese wine industry, in the vineyards and the wineries of some of the oldest, largest and most prestigious wine companies in the country. At one point he found himself managing an area of vineyard equivalent to one third of all the vines in England.

As a winemaker he has produced three wines scoring 97 points (including from the Wine Spectator) and won the International Wine Challenge Single Quinta Vintage Port Trophy.

Much sought-after as a wine communicator, he trained the visitor centre guides who won Best of Wine Tourism from Great Wine Capitals.  He has three publications to his name, two scientific and one seminal article debunking the myth of organic viticulture.  He holds the WSET Level 3 Advanced Certificate in Wines and Spirits.

PRESS:

Sally Keeble / sally@mercerkeeblepr.com

Mercer Keeble PR / www.mercerkeeblepr.com